Since 2001, Ed Usset has been writing and executing marketing plans for his mythical farms; a corn and soybean operation in Southwestern Minnesota and a wheat farm in the Red River Valley of Northwestern Minnesota.

These marketing plans are not intended to represent the “perfect” plan – Ed submits to you that there is no perfect plan. Rather, they are intended as a teaching tool, to show producers what a solid plan looks like and the process of implementing that plan.

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2014