Grain Marketing is Simple (it's just not easy)

“Grain Marketing is Simple (it’s just not easy)” is an exciting new book by Edward Usset,
Grain Marketing Specialist for the University of Minnesota Center for Farm Financial Management.

Next Steps Buy Online Call 1-800-234-1111 to order Look inside the book

Grain marketing is a serious topic, this book tackles the issues with relevant information and a bit of fun. “Grain Marketing is Simple” is not a textbook – there aren’t many textbooks that would introduce you to celebrity producers like Barney Binless, Hank Holder or Darla Discipline. This book was written for grain producers and ag professionals who have interest in grain markets and marketing.

Working with his colleagues at the Center for Farm Financial Management, Ed developed the “Winning the Game” series of grain marketing workshops. These workshops have won awards and accolades for applying a common sense approach to the difficult task of marketing grain. Ed wrote his new book, “Grain Marketing is Simple (it’s just not easy),” to complement and build upon the common sense approach featured in “Winning the Game.”

Ed’s book is divided into four major parts: Five Common Mistakes in Grain Marketing, Pre-Harvest Marketing Plans, Post-Harvest Marketing Plans and Pulling it Together.

Among the topics discussed are:

• How a different approach to marketing can help you find the dime (or more)
• Five common mistakes in the marketing of corn, soybeans and wheat
• How to develop and implement a pre-harvest marketing plan
• Price patterns before and after harvest
• Price objectives and decision dates in a marketing plan
• Executing your plan with the right pricing tool
• How to selectively incorporate options into your marketing plan
• How to selectively incorporate technical trading tools into your marketing plan
• Size-up the market and write a post-harvest plan
• Price and time driven exit strategies
• Carrying charges and selling the carry
• ...and much more!

“Grain Marketing is Simple (it’s just not easy)” is available exclusively from the Center for Farm Financial Management for $29.95, shipping & handling included.

You can order online by clicking here or call us at 800-234-1111.

If you are interested in talking with the author for interviews or comments, please contact
Edward Usset at 612-625-7014.